Branding & Strategic communication in West Africa
Branding & Strategic communication in West Africa
Branding & Strategic communication
in West Africa
Control your narrative, transform your business.
Control your narrative, transform your business.
Over a decade of experience solving business issues with branding in west Africa.
Accepting New Clients
Branding goes beyond aesthetics - it's a powerful tool for solving business challenges through strategic design.
For the past ten years, I've specialized in crafting purposeful design solutions that address real business challenges. Whether you aim to elevate brand recognition, simplify your brand architecture, or differentiate your offerings, I'm committed to developing a compelling design solution that solves your unique goal.
Brand strategy
Brand strategy
Brand strategy
Brand strategy
Rise above the noise by giving your brand a powerful voice. Get a rock-solid foundation that articulates your unique position and captivates your ideal audience by clarifying who you are, what you do, why you matter and how you'll win.
Rise above the noise by giving your brand a powerful voice. Get a rock-solid foundation that articulates your unique position and captivates your ideal audience by clarifying who you are, what you do, why you matter and how you'll win.
Rise above the noise by giving your brand a powerful voice. Get a rock-solid foundation that articulates your unique position and captivates your ideal audience by clarifying who you are, what you do, why you matter and how you'll win.
Rise above the noise by giving your brand a powerful voice.
Get a rock-solid foundation that articulates your unique position and captivates your ideal audience by clarifying who you are, what you do, why you matter, and how you'll win.
Discovery & insights
Brand positioning
Discovery & insights
Brand positioning
Discovery & insights
Brand positioning
Discovery & insights
Brand positioning
Purpose & mission
Messaging & storytelling
Purpose & mission
Messaging & storytelling
Purpose & mission
Messaging & storytelling
Purpose & mission
Messaging & storytelling
Brand identity
Brand identity
Brand identity
Brand identity
Give your brand a look and feel that commands attention. From logo and color palette to typography and layout grids, let's craft the cohesive visual system that would make your brand instantly recognizable and effortlessly scalable.
Give your brand a look and feel that commands attention. From logo and color palette to typography and layout grids, let's craft the cohesive visual system that would make your brand instantly recognizable and effortlessly scalable.
Give your brand a look and feel that commands attention. From logo and color palette to typography and layout grids, let's craft the cohesive visual system that would make your brand instantly recognizable and effortlessly scalable.
Visual identity
Design systems
Visual identity
Design systems
Visual identity
Design systems
Visual identity
Design systems
Art direction
Brand guidelines
Art direction
Brand guidelines
Art direction
Brand guidelines
Art direction
Brand guidelines
Brand experience
Brand experience
Brand experience
Brand experience
Turn every touchpoint into a brand moment. Deliver seamless experiences, capture attention and drive engagement across your website, mobile app, sales points and beyond.
Turn every touchpoint into a brand moment. Deliver seamless experiences, capture attention and drive engagement across your website, mobile app, sales points and beyond.
Turn every touchpoint into a brand moment. Deliver seamless experiences, capture attention and drive engagement across your website, mobile app, sales points and beyond.
Brand collaterals
Comms materials
Brand collaterals
Comms materials
Brand collaterals
Comms materials
Brand collaterals
Comms materials
Ux/Ui Design
Digital product design
Ux/Ui Design
Digital product design
Ux/Ui Design
Digital product design
Ux/Ui Design
Digital product design
Modern brands values speed and efficiency. They want quick results, not endless meetings.
Here is my practical four steps methodology to go from exploration to execution.
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
Modern brands values speed and efficiency. They want quick results, not endless meetings.
Here is my practical four steps methodology to go from exploration to execution.
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
Modern brands values speed and efficiency. They want quick results, not endless meetings.
Here is my practical four steps methodology to go from exploration to execution.
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
Modern brands values speed and efficiency. They want quick results, not endless meetings.
Here is my practical four steps methodology to go from exploration to execution.
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
01
Discover
The journey starts by asking the right questions, to you, your partners, employees or clients. I interview, gather, immerse and analyse to scoop up the insights that will lead us to a clear understanding of the problem we are about to solve.
Ideate
Armed with the knowledge and insights of the previous phase, and with the help of design thinking techniques, we will come up with concepts and proposals that could solve the identified issues.
02
Develop
Selected concept or idea is refined and developed. Practical feedbacks are gathered from various stakeholders to further align the solution with project goals and user needs.
03
Deliver
Final design or solutions are prepared for implementation or production. Depending on the project, this may include detailed specifications, high fidelity prototypes, ready to print files or product ready assets.
04
Who I work with
My passion is helping ambitious founders build brands and products that shape a better future.
If you are an early-stage startup (pre-seed to Series A) launching or scaling in West Africa, you're in the right place.
Hospitality
HealthTech
FinTech
Web 3
Entertainment
Who I work with
My passion is helping ambitious founders build brands and products that shape a better future.
If you are an early-stage startup (pre-seed to Series A) launching or scaling in West Africa, you're in the right place.
Hospitality
HealthTech
FinTech
Web 3
Entertainment
Who I work with
My passion is helping ambitious founders build brands and products that shape a better future.
If you are an early-stage startup (pre-seed to Series A) launching or scaling in West Africa, you're in the right place.
Hospitality
HealthTech
FinTech
Web 3
Entertainment
Who I work with
My passion is helping ambitious founders build brands and products that shape a better future.
If you are an early-stage startup (pre-seed to Series A) launching or scaling in West Africa, you're in the right place.
Hospitality
HealthTech
FinTech
Web 3
Entertainment
Vodun Bar : Timeless traditions meets modern luxury
Vodun bar is a very unique place in Cotonou. It offers a unique encounter between heritage and luxury. From the intentional decor to the curated selection of spirits,
Vodun Bar : Timeless traditions meets modern luxury
Vodun bar is a very unique place in Cotonou. It offers a unique encounter between heritage and luxury. From the intentional decor to the curated selection of spirits,
Vodun Bar : Timeless traditions meets modern luxury
Vodun bar is a very unique place in Cotonou. It offers a unique encounter between heritage and luxury. From the intentional decor to the curated selection of spirits,
Vodun Bar : Timeless traditions meets modern luxury
Vodun bar is a very unique place in Cotonou. It offers a unique encounter between heritage and luxury. From the intentional decor to the curated selection of spirits,
Digital Product Design Solution
Focus was to create a user-friendly interface that simplified the process of accessing premium operational web scraping proxies.
E-commerce Website Redesign
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
E-commerce Website Redesign
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Digital Product Design Solution
Focus was to create a user-friendly interface that simplified the process of accessing premium operational web scraping proxies.
You have questions ? Here are answers
Who shoud work with me ?
Why work with me ?
What laguage will we be working in ?
Will time zone differences affect our collaboration?
Who shoud work with me ?
Why work with me ?
What laguage will we be working in ?
Will time zone differences affect our collaboration?
Who shoud work with me ?
Why work with me ?
What laguage will we be working in ?
Will time zone differences affect our collaboration?
Who shoud work with me ?
Why work with me ?
What laguage will we be working in ?
Will time zone differences affect our collaboration?
